Market “Made in Gujranwala” as an international brand.
Facilitating Small & Medium Entrepreneurs to effectively display their products for marketing at national and international levels.
Increase exposure for local business community to international business trends and ability to benchmark with the contemporary product standards beside general compliance with international trade regulatory regime.
Motivation for improvement at all levels of value chain including product design, quality, standards, packaging and presentations etc. resulting in value addition.
Business opportunities for a new breed of entrepreneurs otherwise lacking proper facilities to position their product.