Objectives of GBC

  • Market “Made in Gujranwala” as an international brand.
  • Facilitating Small & Medium Entrepreneurs to effectively display their products for marketing at national and international levels.
  • Increase exposure for local business community to international business trends and ability to benchmark with the contemporary product standards beside general compliance with international trade regulatory regime.
  • Motivation for improvement at all levels of value chain including product design, quality, standards, packaging and presentations etc. resulting in value addition.
  • Business opportunities for a new breed of entrepreneurs otherwise lacking proper facilities to position their product.