Introduction

Gujranwala Business Centre (GBC) is a joint project of Small and Medium Enterprises Development Authority, Ministry of Industries and Production (Govt. of Pakistan) and Gujranwala Chamber of Commerce and Industry (GCCI). The project is being funded by Public Sector Development Program (PSDP) with an amount of Rs 98.78 million; while the land worth of Rs. 50 Millions has been provided by Gujranwala Chamber of Commerce and Industry for the construction of a multi-storey building fulfilling the requirements of modern and standard business center in this area. GBC has the capacity of approximately 130 stalls of 10’X10’ size available to the manufacturer of the Gujranwala to present and promote their products both locally and internationally. It is firmly believed, setting up such a centre in Gujranwala would help in up-ward growth of industry not only in Gujranwala but also other neighboring cities of Gujranwala as well.

Gujranwala Business Centre is a platform which provides those facilities which promote industrial development and help entrepreneur to get more exposure for business expansion. Looking at the present scenario of the Gujranwala industry, it has been proved that due to limited presentation and exposure, Gujranwala huge potential is still not properly exploited. The Business Centre shall play a pivotal role to bring this hidden potential of Gujranwala Industry. The centre is an excellent facility for those businessmen who cannot sell their products because of unavailability of resources for proper marketing. They will also get a chance to present their products at a very reasonable expense. In addition skilled team of the GBC will help them to learn and adopt new communication technology.

As this center is connected with display halls, if any customer likes to know more about any product, he/she can get product specific knowledge by talking one to one with marketing representative of the company. GBC is providing an opportunity to learn about product design, markets and marketing skills.